Zoe is a Director of the Outstanding Society Community Interest Company who shares and celebrates best practices across Social Care while helping others improve. Zoe is a registered nurse who started working in Care Homes at the age of 13. It was here that her love for the older generation began. Zoe’s career started in the NHS, where she quickly worked her way to being a surgical ward sister, matron for general medicine and then developed her business skills as a General Manager in the NHS. In 2008 Zoe purchased a nursing home and transformed it, celebrating Outstanding ratings from the CQC in 2014 and then again in 2017. In 2023 Zoe was recognised for Services in Social Care and Services to Nursing by being awarded an OBE in the Kings Birthday Honours List. Zoe feels privileged to work in Social Care. Zoe Fry, OBE, RN, BSc